The YWCA is a global membership organisation of women working for women. They work for a future where genders are equal and, in Australia, are a powerful advocate and practical support for women in all walks of life. In 2015, the YWCA united all of their state- and regional-based organisations under the one brand. They chose Viola Design as their implementation partner, and we created the groundwork for a successful roll-out of their new brand, with an in-depth brand guide, sub-brand strategy, stationery, publications template and digital offerings.
Photography by Anna Carlile