Stroke Solidarity

Strokes affect all people – and the Stroke Solidarity campaign, organised by the World Stroke Organisation, was created to show that connection between people. We entered the competition for this campaign, and won for our concept of an indigo string, a powerfully simple idea that demonstrates the links and ties between people affected by strokes worldwide. We needed the idea to be highly adaptable, as this campaign ran in countries including Australia, the UK, Brazil, India and the USA across a wide range of campaign material and collateral, such as badges, posters, gift cards, tote bags, jewellery, t-shirts and rings. Our clear brand guidelines were essential to the successful roll-out of this campaign.