The Reichstein Foundation creates change through philanthropy. They invest in inspirational organisations, groups and people at the forefront of change movements in areas of social justice, wage inequality and environmental sustainability. We’ve worked closely with the Foundation on the design of their visual identity. We wanted to emphasise their engagement and vision in the Australian landscape, both social and environmental. We used an illustrated cross-section of a tree trunk and other textural imagery as key motifs to represent organic warmth, longevity, change and connection, and to characterise their brand assets.
Photography by John Andrew Rice; pulp mill photograph courtesy of Reichstein Foundation