As the national arm of the International Council of Women (ICW), the National Council of Women of Australia (NCWA) works towards gender equality and women’s rights in Australia and abroad. NCWA encourages women to become informed and active citizens, involved in every area of their communities. When we were asked to rebrand the NCWA, we knew they needed an identity that would stand for their values, and stand the test of time. We used strength and harmony as the cornerstone of our work, creating a clear, typographic logo, and using purple, with its ties to the feminist movement, as the primary colour.
Photography courtesy of NCW